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| Counseling Cards on Breastfeeding and Related Behaviors The key behaviors that LINKAGES promoted are listed in the chart below. Click on a behavior for technical information and examples of counseling cards developed by LINKAGES and its country program partners to promote that behavior. Or scroll down and download all the cards developed in each country. The cards illustrate different ways messages can be visualized. Illustrations and messages should be adapted for each audience and tested with that audience in the place where they will be used. The adaptation should be based on formative research to identify current behaviors in need of improvement, barriers to the adoption of optimal behaviors, and appeals to use in motivating the target audience to change their behaviors. The strengths and weaknesses of counseling cards and guidelines for their design and use are discussed in "Tips for Communicators" "Developing Messages and Materials in Ghana" illustrates the process used for developing breastfeeding messages and counseling materials. "Promoting Breastfeeding in Madagascar" describes how counseling cards and other types of print materials and electronic media were developed to promote breastfeeding. Key Behaviors
Counseling Cards by Country (PDF files)
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